Flipkart Expands Smart Upgrade and Product Exchange Program
Bangalore, October 1 (UNI) Flipkart has extended its first smart upgrade and product exchange program to several new categories for consumers, the company said on Friday.
This step was taken in view of the end of the year celebrations and the Big Billion Days.
The program, which is designed by the local e-commerce market in India, provides customers with easy and affordable upgrade options.
Last year, during the Big Billion Days, there was a 50 percent increase in the number of people using the mobile product exchange.
With the scaling of these two programs, millions of customers will now be able to upgrade and buy high priced products at an affordable price.
Programs that initially started with mobiles and laptops will be available in several other categories, including TVs, refrigerators, washing machines and tablets.
Small household appliances such as fans, grinders and water purifiers are also added as part of the product exchange program, allowing customers to get value for old electronics while upgrading to new ones. newer products, a first for this segment.
Flipkart’s Ranjith Boyanapalli said the company pioneered smart upgrade and product swapping last year and received an encouraging response.
Now it is expanding offerings this year to make it more widely available to its customers, including those new to credit, he said.
The Flipkart Smart Upgrade plan allows customers to upgrade their smartphones, electronics and home appliances so that prices are not a deterrent in their purchasing decisions and aspirations.
As part of the plan, customers can purchase a new device and only need to pay 70-75% of the price of the chosen product and select a payment term on the initial purchase.
They can keep the product by paying the remaining amount at the end of the term or switch to another product by exchanging for a better product in an affordable and smart way.
Several brands, including Mi, Whirlpool and IFB, are part of this program to enable a seamless and affordable upgrade for customers.
UNI BDN ACL